Ty Teenie Beanie Babies
1997 McDonalds promotion - USA
The first Teenie Beanie Baby, Happy Meal promotion at McDonalds was originally planned to run from April 11 through May 15, 1997 (five-week period). The Teenie Beanie Babies were individually packaged in small plastic bags and given to customers who purchased a Happy Meal. There were 10 different Teenie Beanie Baby animals. Two new Teenie Beanies were projected to be introduced at the beginning of each week. The order of the introductions was to be Patti, Pinky, Chops, Chocolate, Goldie, Speedy, Seamore, Snort, Quacks and Liz. McDonalds had ordered 100 million of the toys for this promotion (10 million of each animal).
Most styles of the Teenie Beanie Babies sold out during the first day they were available. Many collectors bought dozens of Happy Meals to get the Teenie Beanie Babies and just threw away the Happy Meal contents. On April 20, McDonalds issued a public announcement explaining they had run out of the Teenie Beanie Babies three weeks earlier than expected and the promotion would end on April 25. McDonalds also ran nationwide radio, television and full page newspaper ads apologizing for running out of the Teenie Beanies.
The 1997 Teenie Beanie Baby promotion was accompanied by similarly themed Happy Meal bags, McDonalds signs and other McDonalds items.
1997 Teenie Beanie Baby bags
The Teenie Beanie Babies came inside clear plastic bags. Bag sizes vary slightly, but the typical size is 5 X 6.25 inches.