Ty introduced Peek-A-Boos at the Ty Facebook page on June 20, 2015. This new product line was not entirely a surprise because Ty had filed for a trademark for the Peek-A-Boos name on April 8, 2015.
Four Peek-A-Boos shipped to authorized Ty retailers during the first week of July. Their names were Chimps, Penni, Pups and Uni.
The Peek-A-Boos are designed to hold a smartphone, small tablet or other small object like candy bars; car keys, etc. The bottom of each Peek-A-Boo is made of a special fabric that can be used to clean a smartphone or tablet screen.
Five larger Peek-A-Boos were introduced in September 2016. The new, larger-sized Peek-A-Boos were designed to hold a tablet.